Cygnus Real Estate will work with you to professionally stage your home when you list with us
as an added value benefit. This service is optional but it can really prove to be helpful in a down real estate market.
Talk to us about staging your home today.
Typically, a potential buyer has made up their mind
ten seconds after they step in the front door. They were already forming
an opinion as they pulled into your driveway! To achieve the greatest possible outcome,
a home should always be presented at its best the first time around. Cygnus
Real Estate has the people and experience to give your home an effective makeover.
Home staging is the act of preparing a private residence prior to going up for sale
in the real estate marketplace. The goal of staging is to sell a home quickly, and
for the most money possible by attracting the highest amount of potential buyers.
Staging focuses on improving a property to make it appeal to the largest number
of buyers by transforming it into a welcoming, appealing, and attractive product
for sale. Many people believe that staging raises the value of a property by way
of reducing the home's flaws, depersonalizing, decluttering, cleaning, improving
condition items, and landscaping. For vacant homes, rental furniture is used to
create a living space the buyer could "see" themselves in. Properly executed staging
leads the eye to attractive features while minimizing flaws.
A well-staged room invites buyers in and helps them see past the sellers’ possessions
to the layout and square footage. Staging also helps draw buyers’ eyes to the best
feature of the room, such as French doors or a fireplace.
U.S. research states that home staging can reduce a listing's time on the market
by half, and could fetch as much as 10-15% more than an empty home or a home not properly staged
Techniques For Home Staging
Many techniques are used to stage a property. De-cluttering, depersonalizing, updating
old or unattractive fixtures, painting, furniture rearrangement, rental furniture
and accessorizing are just some of the changes used to make a home more inviting
to potential buyers.
Since a typical home buyer decides if they are attracted to a home or not in the
first 8 seconds of seeing it, curb appeal is generally viewed as
a vital aspect of the staging process. Therefore, curb appeal, the practice of improving
a home’s exterior appeal, is used alongside interior improvements.
It has been shown that homes containing furniture and accessories sell more quickly
than vacant homes, because the potential buyers realize what can actually be done
with the place. They may realize that the room is actually a lot larger than it
would look without furnishings. Rental of furniture and decorative accessories is
a common solution when selling brand new properties that have never been occupied,
or those where homeowners have already vacated the property.
Spaciousness and light often determine the success of a staged home. Typically,
the larger a room appears, the better it will seem to homebuyers. Dark, tight spaces
create a poor impression and may prevent the home from selling. Furniture layouts
should create an impression of openness and comfort. Non-essential items should
be removed to minimize crowding and clutter. Opening curtains and blinds to let
in natural light and turning on interior and exterior lights at nighttime are also
common staging techniques.
One school of thought suggests that wall treatments and flooring are most appealing
when presented in neutral colors and subtle patterns. Paint colors should be neutral
whenever possible, as bright or bold colors and strong patterns detract from the
universal appeal of a space. This rule, however, does not always hold true, particularly
in the luxury home market, where unique fixtures and bold finishes—such as stained
concrete flooring, deeply colored textured paints and artisan fixtures—are often
considered highly desirable.
Religious items, personal photos, awards, certificates and cultural items are often
removed to downplay the presence of current homeowners. This helps potential homebuyers
to not only feel more at ease during viewings, but allows them to focus on the property
itself while also imagining their own belongings in the space.